2002: Graduates from « Les Hautes Etudes Commerciales de Paris » (HEC Paris), Leading French Business School

2002 – 2003: Head of « Moufida TV » project, First Moroccan Educational TV Channel project.

2003 – 2004: Member of the Moroccan Bidding Committee for the hosting of the 2010 FIFA World Football Cup

Since 2004: General Manager of SITI SA, world leader in the packaging of gourmet teas into hand-sewn deluxe tea bags

Since 2006: Corporate communication Consultant to Leading Moroccan Communication Agencies.